Californication Series 2

STATUS:
Completed - December 2008

Channel 10 is running the second series of Californication on Sunday nights at 10.10 pm.

The series started on Sunday 5 October 2008.

The programs are still filled with explicit and gratuitous sexual activity, extremely coarse language and drug use.

The lead actor, David Duchovny, who plays Hank, has just been admitted to rehab for 'sex addiction'. Click here for media report.
No wonder he has a sex addiction with the sort of behaviour exhibited by his character on this program!

Taking Action!

We're asking advertisers NOT to have their ads shown in the program because their money allows Channel 10 to show these programs. Salt Shakers is working with FamilyVoice Australia (formerly Festival of Light) on this campaign.

While some companies are choosing to have their ads on the show (mostly beer and car companies) many are telling us they don't want their ads on such shows .

During the first series in October 2007, 64 companies told us they'd told Channel 10 NOT to show their ads on the show.
Click here for details of that campaign and a list of companies.

Series 2 Results (at 8 January 2009)
Already FIFTY-ONE companies have told us they don't want their ads on the show. Some of these were given bonus ads without their knowledge:
Telstra, Intrust Super, Chemmart, 1300 Flowers, Peter Shearer Menswear (SA), Rosendorffs (WA), Fridge and Washer City (WA), Just Car Insurance, WA Police (Step Forward) and Bridgestone, Estee Lauder, Mentos (Stewart Alexander), HBF, Colgate-Palmolive, Ambulance Victoria, Wrigley (Extra gum), Avon, Nivea, Young Real Estate (Toowoomba), Bank of Queensland, Autobarn, Dads4Kids (Community Service Organisation CSO), Camp Quality (CSO), McCains, Whiskas (MARS Petcare), Trading Post, Bluescope Steel, Amart All Sports, The Saddle Club, Health World, Crown and Andrews, iSelect Insurance, Good Guys, Johnson & Johnson, Carsales.com.au, Dodo, Limich Gifts, Green Brothers, Pepsi Australia, Telechoice, Max Factor, Nathan Trailers, Commonwealth Bank, Suncorp, Chrisco, McDonalds, Allans Music, Harvey Norman - Rockhampton, Myer, HBA, Australian Heritage Funerals (Toowoomba).
THANK YOU to all these companies and organisations!

Major sponsor withdraws
The major sponsor of Californication, Just Car Insurance, has told us they will no longer sponsor the show after 26 October!
This is good news!

More good news! Community Organisations
In Episode 4 (26 October) Channel 10 decided to run a large number of free ads for community service groups. Perhaps they banked on them not complaining, since these groups are very grateful for Channel 10's generosity in giving them free advertisements.
The responses from many of the groups said just that - they were grateful for the ads and couldn't specify where the ads were shown.
However a couple of groups responded and wrote to Channel 10 about the matter. Channel 10 told them that they would not be running community service ads again on Californication!

Join the campaign!
We're sending out the details of advertisers each week on our E-News.
If you don't receive our E-News, click here for details on how to sign up to receive them.